The Healthy Marketing Team works with Food & Beverage Companies, Ingredients Manufacturers and Innovators around the world.

Everywhere we go, our Clients are looking for faster, more focused research to guide their new concept development without delaying their speed to launch.

RAPID Research

That’s why we’ve introduced RAPID Research - a collection of tailored investigative approaches to enable you to refine your new product development without delays and at a cost that fits your budget.

Continue reading RAPID Research - precision Consumer investigations

It’s been said that genius is the art of making the complex wonderfully simple.

1 glass of Innocent smoothie = 2 of your 5-a-day. Simple. So what should you be saying?

So maybe this is a genius approach to on-pack communication from those bright sparks over at Fruit Towers?

The Government 5-a-day campaign is well known. So why not ride the trend?

1 glass of this Innocent Smoothie is the equivalent of 2 of your recommended 5-a-day fruits and vegetables. So why not write it on the pack and let everyone know?

At the Healthy Marketing Team we promote 5 strategies for effective launches or effective communications for healthy brands. One of the most satisfying of the 5 has to be “Leveraging Hidden Nutritional Assets”. That is tell your consumer about the good things you already have in your product!

This is a simple execution of that strategy by Innocent. I’d love to know the result on sales, but I suspect it will be positive.

Which brings me to my point for you… Continue reading So simple. So effective. So why don’t you?

If trust is gone. Forget the brand.  (McDonald’s Gets It. Do you?)

Trust. McDonald's gets it. Do you?

A few weeks ago I blogged about the importance of trust for Food & Beverage brands. Well I’m back for more. And this time I’m even more passionate about my subject.

Back then I was referring to a couple of examples, brought to our attention in the national press. Wall’s Lincolnshire Sausages - made with sausage from Germany and Poland. And Cheddar Cheese ‘packed in the UK’ (but from a dairy in Latvia).

The problem is not about importing

Now let me be clear. I have no issue with importing good quality and cost effective products from other countries. That is, after all, the very foundation of trade and the core module of Economics 101 (economically we should each do what we do best to create a Consumer Surplus so we can trade and create value).

The problem is when Continue reading You need to read this. Trust me.

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey

I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 December 2009 for China).

I’ve been working closely with HealthFocus International for over 2 years and the consumer understanding and insight available from their Global Surveys is second to none.  That’s why Continue reading Final Call: 2010 HealthFocus Global Shopper Survey

Mix1 Health Drinks

A great example of a health drink and of effective health communication.  If we use Peter Wennstrom’s FourFactors Model to analyse this we see:

1) It’s NEEDED by a specific group of Consumers: Busy / Active people who believe they don’t have time for a full meal but who value excellent nutrition.

2) Each drink in the range is packed with Continue reading Mix1 - Healthy Drink, Great Marketing

In the Food & Beverage business we see a lot of trends.  Right now, however, you’d be hard pushed to find a trend more prevalent and all pervasive than consumers’ desire to avoid the ‘nasties’, the added and the chemical.

Consumers are crying out for authentic,  natural and products free from preservatives.

According the latest HealthFocus Global Shopper Survey, fear of the accumulation of toxins in the body tops the list of shoppers’ biggest concerns (47% in 2008). Continue reading “Free From, Natural and Nothing Added Please”

Today's supplement user is less extreme and more mainstream. Now even amateurs are taking sports nutrition seriously.

Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.

But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.

Muscle Milk is the perfect example of this. Continue reading CytoSport & Tetra Pak take Muscle Mainstream

Wall's 'Lincolnshire' Sausages - with meat from Germany & Poland?

On 7 November 2009 The Daily Telegraph reported that ‘Lincolnshire’ sausages sold by one of Britain’s most famous food brands are actually made with frozen pork from Germany.

Now it’s not that the meat is from so called ‘intensive farming’ or that it’s from Germany (or Poland which was also mentioned), rather that the front of pack is telling me a different story.

I believe firmly that marketing is about story telling - but let’s tell good stories, not ‘tall’ stories.
Continue reading Consumers crave the Authentic, the Real and the Truth.

Sam Waterfall on 'Better Targeted Products, Faster to Market'

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.

The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory & Economic Environment”. Continue reading Sam Waterfall to Keynote at HFMA Innovation Workshop

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey.

In Jan/Feb the HealthFocus Survey will be conducted across 18 Countries including ‘incredible India’.  Here’s my quick video blog from the breath-taking Taj Mahal in Agra.

The survey is the longest running of its kind anywhere and unique in its ability to present trended data across the key topics of most interst to Food & Beverage brand and ingredients manufacturers.

The survey will continue to update you on the latest Continue reading Discover 18 countries’ shopper trends including India!