Launched in early 2008, RAW was the first new brand from Pepsi since the launch of Pepsi Max in 1993. The drink came about after the manufacturer responded to a growing increase in interest in ‘premium’ and ‘natural’ from consumer markets, hoping to convey a healthier message.
However, as of September 2010, Pepsi announced the withdrawal [...]

I meant to share this with you last year. I found it while I was in Florida in October 2009. But I was on the road and, for one reason or another, this blog post dropped down my list. Until today, when I saw the new results from the HealthFocus Global Shopper Trends Survey… and [...]

Regarded as one of the world’s leading experts in food, beverage and ingredient marketing, Peter Wennström explains the key applications of the FourFactors(R) in the latest Natural Products Asia Resource newsletter. This informative newsletter reaches over 50,000 global professionals in the nutraceutical, nutritional, dietary supplement, cosmetic, wellness and food industries.
As Peter works with more [...]

Most consumers are well aware that they should be eating more fruits and vegetables. But despite being an essential component of a healthy diet, many conventional varieties contain pesticide residues and other toxins.
In 2008, the accumulation of toxins in the body was the Number 1 global concern among shoppers according to expert consumer researchers HealthFocus(R) International. [...]

UK retailer M&S has created “Shop Your Way” to help you to shop and up the stakes in this ultra-competitive market.
Rocket science this is not, but in a world with increasingly, busy, rushed and stressed shoppers, here’s a retailer who’s showing they understand and fit in with your lifestyle…

You want to shop online - come [...]

This perhaps you think this seems an easy question to answer? Senior Healthy Marketing Consultant,  Sam Waterfall contends the answer is anything but obvious.
Case in point:  Sports Nutrition
Who buys Sports Nutrition products? Sports people, right?
Not so fast, my friend.
Of course that’s a “yes and no” answer.  Sports people do consume the product, but it turns [...]

Senior Healthy Marketing Consultant, Sam Waterfall discovers the upmarket ‘Disney of Retail’ in downtown Hong Kong:
On one of my recent trips to Asia I had a particularly long layover in Hong Kong. So I did what any Healthy Marketing Consultant would do… Headed straight for the Food Shops!
… And what an incredible experience I was [...]

The people of Trinidad and Tobago eat MEAT and FISH so much so you can pass three local “meat festivals” in one weekend! The smell of barbecue and the sound of reggae pervades – the surprise was to find supermarkets carry a wide selection of powdered and UHT milk alternatives which would not disgrace a [...]

In this interview made by global ingredient company DSM, Healthy Marketing Team Founder & Expert Consultant, Peter Wennstrom gives his analysis of how Ingredient Companies can deliver better results and accelerate growth by reducing confusion and clarifying benefits to their Customers and their Consumers.
The Healthy Marketing Team work globally throughout the food, bevergage and ingredients [...]

Sam Waterfall from Kuala Lumpur with an important message. I don’t have time to get back to Europe to tell you this! It’s urgent! I’m recording this on Saturday morning. It’s 1 May 2010 and there are just 15 days left for you to sign up for the 2010 Nordic Survey from HealthFocus.
Here’s everything you [...]