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Food & Health Marketing Handbook

The Food & Health Marketing Handbook

The Food & Health Marketing Handbook

Many of the tools and models used by the HMT can be found in the Food and Health Marketing Handbook, an indespensible guide for those who want to improve their Healthy Marketing Skills and develop healthy products.

In a competitive world how do you take your technology to market so that it’s your product that wins at the point of purchase? This Handbook tells you how to get the best out of the science and the health benefits of your ingredients or products. It uses a wealth of detailed case studies, market data and consumer research to help you create success.

The Handbook presents several proven practical tools:

  • The Hi-Tech, Hi-Touch, Science Push or Consumer Pull model
  • The Functional Foods Marketing Model
  • The Five Strategies
  • The Four Factors™ of Success

    • Used together they enable you to:

  • Develop your strategy
  • Identify your target consumer groups
  • Develop the best-possible positioning for your brand
  • Develop an integrated communications strategy

    • The physical handbook is currently awaiting reprinting but still available as a .pdf for just €200.00 - please click Add to Cart then checkout using the paypal link which will appear top-right: