The HealthFocus® International Consumer Trend Survey

What is influencing consumer choices?

• Is it the economy?
• Is it concerns for long term health?
• Is it the desire to perform better everyday?

Knowing the answers to these questions - and hundreds of others - helps guide our Clients to make winning decisions for their brands. They get the insider knowledge on consumers’ changing health, packaging, labelling and taste demands. As one client said, “It’s so helpful, I feel like I’m cheating!”

Originally established in the USA, the HealthFocus® year by year the survey has built an incredible trend database recording changing shopping decisions across 33 markets worldwide.

What makes the HealthFocus approach so unique is its universal Consumer Health Segmentation. Ranging from those motivated mainly by health to those who simply don’t care, the 6 segments provide a powerful way to understand and target our consumer.

As a system it’s been used by many of the world’s leading food brands and ingredient manufacturers - and for one good reason; it works!

There are many ways to harness the power of the HealthFocus

- Country reports
- Category reports
- Bespoke data enquiries to understand specifc ingredients or consumer choices and behaviours
- Survey sponsorship to answer your own most important question

To find out more contact Sam Waterfall directly on +44 (0) 7799 643152 or email healthfocus@healthymarketingteam.com