Workshops & consultancy
How do we work - from consumer data to brand success?
In our Healthy Marketing approach, to get better targeted products, faster to market, we work in a step by step process model that starts with Consumer trends and insigths that feeds into the understanding of Where you play in your category with your brand and then How to play with your brand.
We use a practical, hands-on approach using our expertise and yours, alongside consumer and market trends and data to answer questions like:
- • How can I grow my brand in my market?
• How will my category develop?
• Who is my consumer and what do they want to buy, today and tomorrow?
• Which ingredients are relevant?
• Which of my benefits should I focus on?
The process will help you understand the consumer’s point-of-purchase decision and build a proposition to win on-shelf.
So what does it look like?
"The tools are excellent!"
An interactive process with your wider team, with pre-work, research and examples from our experts. Then an intensive (usually two-day) workshop using globally tested tools and models to zoom in, step by proven step, on the opportunity. (Illustrations showing groups using The Healthy Marketing Game in workshops and in training sessions)
After that our consultants can coach you and act as brand guardians all the way through the process of getting the product to market, including consumer research and design phases, optionally introducing preferred partners who are experienced with our tools.
And how does it feel?
You’re left with a clear picture of your category and where to go next, and clarity on how to get there.