London • Amsterdam • Copenhagen • Geneva • Singapore • Moscow

Author of the Food and Health Marketing Handbook

Healthy Marketing Guru Peter Wennstrom shares the FourFactors™ for success in healthier products.

Using real world success cases and analysing recent market failures the FourFactors™ approach teaches you how to decode the snap judgement your consumer makes at point-of-purchase, and how to position your product for success.

Peter Wennstrom, founder of the Healthy Marketing Team, is the world’s leading expert in marketing health & wellness products with 20 years of experience. Now you can learn how to apply his best practice based strategic tool in a single day!

1. Avoid costly failures in positioning and developing healthier products and identify critical factors for success
2. Create a health-enhancing brand that resonates with consumers
3. Identify gaps in your current brand and product development strategy and how to fill those gaps in a practical way
4. Pin down the best communication strategy
5. Competitor brands are likely to perform

Immediate benefits:

• 20 years of experience in functional and healthy foods marketing condensed in a day
• Remove the guesswork in marketing healthier products and brands
• Create differentiation and add value to your brands.
• Increase your NPD success rate instantly, using tools learnt in the workshop back in your marketplace.
• Transform your innovation thinking in 1 day with this new strategic approach
• Develop valuable learnings for your team.
• Inspiring mentoring sessions with experts to embed concept development and brand positioning skills.

Click here to view full programme