The Healthy Marketing Team visited India for the first time in a few months; Neal Cavalier-Smith relates one of our global trends “Invest for kids success” to the local market here:

“Doing a store-check in Mumbai, India I couldn’t help notice one of our key global trends amplified: Kids for success - the notion that parents are prepared to invest in premium products for the success of the next generation.

Few mothers can afford to shop in the rare high-end supermarkets like “Big Bazaar” in Mumbai’s high-end mall, and the explosion in products aimed at supporting kids growth and intelligence really sticks out - see the video-blog for some examples from the flavoured milk, and milk-flavourings category: ”

The HMT have been so struck by the relevance of our brand positioning expertise to developing markets such as India that we are building local capacity to allow us to deliver more directly in Asia, and will soon be announcing a series of seminars and workshops in India, China and Singapore.