Healthy Marketing Team Founder and President, Peter Wennstrom announces the launch of HMT India at the Taj Mahal on 10 October 2009, 6:30 am which is very, very early in the morning:

“Although I´ve worked more than 20 years with health and wellness and although our team has worked activelly with our clients in 25 markets this year alone. It must be said that India is a challenge and an opportunity that goes beyond everything we´ve seen. Arriving to India is like pushing fast rewind and fast forward at the same time.  On our first day we learned that leading Indian food companies like Britannia is starting to fortify their foods with iron as a way to start to tackle the problem of common nutritional deficiencies.  (See special report from India Health Marketing Conclave below) On the second day I was informed that the domestic airport of Agra - a leading educational centre close to the Taj Mahal - will be expanded to accomodate the international traffic expected from medical tourists who will seek the advanced medcial treatment from Indian surgeons and specialists.

Same trends, same consumer needs

But when we look into our Indian HealthFocus data and talk to local consumer insight experts about the Indian middle class consumer, then we realise that they are just like the rest of us.  The mantra in this rapid pace society is “if you snooze u loose!” which means a demand for health today to help maximise life. They don´t want to give up their lifestyle for illness or unhealth. And they are not prepared to accept any consequences of their hectic lifestyle. Life management is top on the Indian agenda, which also explains why the Indian market is so dominated by the motivations of the HealthFocus segment of managers.

The start of Healthy Marketing Team in India

With health trends spreading across consumer markets especially in the fast developing Asian economies, we have decided to establish Healthy Marketing Team Asia, with its first office in Mumbai. Our Indian team will be able to give local support to our Asian customers from consumer insights to brand success in the rapidly growing market for healthier food and beverage.

The foundation of Healthy Marketing Team Asia is our first step to establish a global organisation with presence in all BRIC markets, where we and oyur clients find growth today.”