Sam Waterfall

After speaking at the inaugral Soy and Strategic Marketing workshop in 2008, international brand consultant, Sam Waterfall,  will present at this years 2nd international symposium in Barcelona.

Programme: The current market and trends will be reviewed in four different ways with an explanation of how to advance in an uncertain future, how to tackle unsolved problems innovatively and how to achieve long-term performance excellence. The crucial factors for building brands will be presented by the Healthy Marketing Team.

Sam will focus on the latest information from HealthFocus and the Healthy Marketing Team’s latest thinking on successfully marketing Soy. In particular, he will show how segmentation and targeting reveals new opportunities for creating consumer value with Soy products.

Gaudi:a taste of Barcelona

Speakers: Sam will join speakers from Soyatech who will share their research on soy and soy food market developments in the US and abroad, and Solae, who will present on the most modern, state of the art in science and health and soy health claims in Europe.

Networking: The symposium will offer excellent networking opportunities and help CEO’s, marketing managers and R&D managers to further understand the latest developments in strategic marketing and improve their sale.

The event will take place: 5-6 November 2009 at the Hotel Rey Juan Carlos 1, Barcelona, Spain

For further information and to download a brochure, please click here