Sam Waterfall on 'Better Targeted Products, Faster to Market'

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.

The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory & Economic Environment”.

Sam Waterfall will focus on the need for an ‘innovation culture’ within businesses seeking to develop new products, brands and ideas as the UK emerges from recession. He will explore 4 types of organisation - each with its strengths and each with particular challenges to be addressed in order to deliver ‘Better Targeted Products, Faster to Market’.

Sam will explore examples of how to deliver the highly regard idea of ‘Open Innovation’ looking at the key elements which must be in place as well as some of the barriers to its successful implementation.

Sam will also reveal the Healthy Marketing Team’s new “Healthy Innovation Model” - a proven 5 part approach to delivering successful innovations.

Further details can be found at http://www.hfma.co.uk/docs/HFMA_Autumn_Workshop_flyer_24.11.09.pdf