In the Food & Beverage business we see a lot of trends.  Right now, however, you’d be hard pushed to find a trend more prevalent and all pervasive than consumers’ desire to avoid the ‘nasties’, the added and the chemical.

Consumers are crying out for authentic,  natural and products free from preservatives.

According the latest HealthFocus Global Shopper Survey, fear of the accumulation of toxins in the body tops the list of shoppers’ biggest concerns (47% in 2008).

Whether ‘toxins’ are additives, E-numbers, insecticides sprayed on crops or even GMO - one thing is clear, purity and unadulterated food are in demand.

Buying lunch in a restaurant in the US in October I was given the potato chips featured in this post as part of my ‘meal deal’.  These ‘All Natural’ potato chips have ‘no cholesterol’ and ‘no trans fats’ … and as you’ll see on the video they product developers didn’t stop there to convince consumers of the ‘good-for-you’ status of these Kettle Chips. On the back of the pack they continue to explain that they were making things with natural ingredients before it even became a trend!

To find out more about the latest trends in global food and beverages contact HealthFocus and to find out how you can integrate the emerging trends into your new product development contact the Healthy Marketing Team.