Mix1 Health Drinks

A great example of a health drink and of effective health communication.  If we use Peter Wennstrom’s FourFactors Model to analyse this we see:

1) It’s NEEDED by a specific group of Consumers: Busy / Active people who believe they don’t have time for a full meal but who value excellent nutrition.

2) Each drink in the range is packed with carefully selected INGREDIENTS. The specific combination of ingredients is determiend to give the benefit desired by the target consumer.

3) The ingredients deliver a compelling BENEFIT which is easily understood and highly appealing to the time-starved, health-conscious consumer.

4) The BRAND may be the weakest element here, but it’s still pretty trustworthy. They only do this range of drinks and they are experts in blending high quality ingredients for your life on the go.

You can find out more about the Mix1 Brand at www.mix1life.com and there are several videos by their founder explaining the drinks and there benefits on You Tube.

These bottles survived the Taste Test too.

I have to say I’m impressed. I wish they were available in the UK!

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Here’s Mix1’s Dr James explaining Antioxidants on YouTube: