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Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey

I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 December 2009 for China).

I’ve been working closely with HealthFocus International for over 2 years and the consumer understanding and insight available from their Global Surveys is second to none.  That’s why when I’m working with new Clients or speaking a conferences I tend to describe the HealthFocus information as “Healthy Marketing 101″ - it’s the starting point for learning about the way consumers are shopping health.

Of course the fact is that it’s far more than “Healthy Marketing 101″ - for sure it’s trusted by many of the world’s leading food and ingredient manufacturers to guide their innovation and brand communication. But just because it’s used by the biggest and the best, doesn’t mean that it’s prohibitively expensive  - because the survey is syndicated the cost is shared between its many sponsors enabling HealthFocus to offer entry level pricing options for 1 country from as low as US $20,000.

In this short video I explain:

What makes the survey so unique

What the survey covers - including the widely used HealthFocus Segmentation (Healers, Managers, Strugglers, etc.) as well as the new Gatekeeper Segmentation to help us Marketers communicate to parents buying for their children.

How you can ask proprietary custom questions

The flexible payment options to fit your 2009 / 2010 budgets

How you can sign up and get involved

Take 5 mins and watch the video. If you are launching or supporting a food & beverage brand in 2010 and beyond this is a $20,000 investment which will save you many times that in shopper understanding and more targeted communication.

Of course we don’t leave you with a Survey Report - HealthFocus International has appointed The Healthy Marketing Team as their Official Global Implementation Partners. We work with you and the new data from the survey and the trended data from previous surveys to create a road map for your brand and your innovation. It’s a proven approach which works around the world.

Call me on +44 (0) 20 7814 1937 or email sam@healthymarketingteam.com to arrange a telecon with Steve Walton (HealthFocus International General Manager) and me - we can confirm your company’s place in the 2010 survey.  I look forward to hearing from you to discuss your survey requirements.

Be part of the HealthFocus 2010 Global Survey

The 2010 Survey will be in:

Australia | Brazil | Canada | China | France | Germany | India | Indonesia | Italy | Japan | Mexico | Netherlands | Philippines | Poland | Russia | Saudi Arabia | Spain | UK

There is also a separate Nordic Survey covering:

Denmark | Finland | Norway | Sweden - contact me directly for details. Deadline 17 December 2009.

Nordic Markets Map