It’s been said that genius is the art of making the complex wonderfully simple.

1 glass of Innocent smoothie = 2 of your 5-a-day. Simple. So what should you be saying?

So maybe this is a genius approach to on-pack communication from those bright sparks over at Fruit Towers?

The Government 5-a-day campaign is well known. So why not ride the trend?

1 glass of this Innocent Smoothie is the equivalent of 2 of your recommended 5-a-day fruits and vegetables. So why not write it on the pack and let everyone know?

At the Healthy Marketing Team we promote 5 strategies for effective launches or effective communications for healthy brands. One of the most satisfying of the 5 has to be “Leveraging Hidden Nutritional Assets”. That is tell your consumer about the good things you already have in your product!

This is a simple execution of that strategy by Innocent. I’d love to know the result on sales, but I suspect it will be positive.

Which brings me to my point for you…

What could you add to your pack?

What could you say about what you already have that would increase the appeal of your product?

Are you overlooking an obvious message which consumers are actually looking out for?

For help identifying your potential hidden nutritional assets and to learn about the power of the other 4 Innovation Strategies, contact the Healthy Marketing Team.

sam@healthymarketingteam.com

Follow me on Twitter @sam_waterfall