URGENT MESSAGE - Final Call for HealthFocus 2010 Nordic Survey
Sam Waterfall from Kuala Lumpur with an important message. I don’t have time to get back to Europe to tell you this! It’s urgent! I’m recording this on Saturday morning. It’s 1 May 2010 and there are just 15 days left for you to sign up for the 2010 Nordic Survey from HealthFocus.
Here’s everything you need to know:
The survey will cover Denmark, Finland, Norway and Sweden.
Nordic Markets Map
Background – HealthFocus International Nordic surveys identify major changes in consumer preferences
The 2006 HealthFocus trend survey of the Nordic countries helped our customers to fully understand the impact of environmental trends and their relation to health and to food choices. The surveys spotted the decline in interest for “light” products and the dramatic change in basic consumer motivations as a reaction to the consequences of a stressed and busy lifestyle.
How frequent are the Nordic trend surveys?
HealthFocus surveyed the four Nordic countries for the first time in 2003, again in 2006 and now in 2010 to measure key trends. The 2010 survey is an opportunity to capture recent changes in these markets; to see what products, ingredients and benefits consumers are looking for; and to identify where the differences and the similarities are between these neighbouring countries.
See the Nordic consumers in the context of the global trends
The Nordic trend surveys are comparable with the HealthFocus International Consumer Segmentation and include many of the questions in the more comprehensive worldwide database, making it possible to analyze trends in the Nordic markets alongside developments in all of the 35 markets worldwide that has been surveyed by HealthFocus. The 2010 research will further extend your knowledge of global consumer attitudes and behaviors to health and nutrition.
Respondents
Interviews are conducted in the local language among a representative sample of households in each country. The respondents are:
Men and women, aged 18 to 70 years.
The primary grocery shopper for their household. Primary grocery shoppers are responsible for most or equally sharing the household grocery shopping responsibilities.
Sample Size
500 respondents in each country.
Interview methodology
All interviews will be conducted online.
To discuss details Contact
Steve Walton swalton@healthfocus.com +1 727 821 7499
Sam Waterfall sam@healthymarketingteam.com
Sponsorship Opportunities:
|
Full Survey 4 Country |
Full Survey 1 Country
|
|
| Countries Covered |
4 |
1-3
|
| Reports |
Comprehensive Individual Country written report |
Comprehensive Individual Country written
|
| Results Presentation |
1 Day HFI on site presentation and consultation
|
90 Minute Webinar |
| Data |
3 Comprehensive Data Print outs. 1 demographic; 1 with HFI Segments; 1 custom banner run |
3 Comprehensive Data Print outs. 1 demographic; 1 with HFI Segments; 1 custom banner run
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| Other
|
Access to country data at discounted data runs, custom research, analysis, presentations and 6 months lead time |
Access to country data at discounted data runs, custom research, analysis, presentations and 6 months lead time
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| Price |
$75k/$18,750 per country |
$25k per country
|
Hi. Thanks for your comment. What are your concerns? Perhaps I can explain further for you?
The surveys have been reporting and mapping the changing views of shoppers of health and nutrition products since 1990. You can email me directly at sam@healthymarketingteam.com