The people of Trinidad and Tobago eat MEAT and FISH so much so you can pass three local “meat festivals” in one weekend! The smell of barbecue and the sound of reggae pervades – the surprise was to find supermarkets carry a wide selection of powdered and UHT milk alternatives which would not disgrace a European health store.

Even in a developing market like Trinidad and Tobago, with a very poor chilled-distribution chain you can find dozens of alternative healthy propositions on shelf.

The question is how can you use the FourFactors to position in an increasingly crowded and complex market?

Watch this blog for new news soon on “Positioning for Health in Developing Markets”