M&S bringing new convenience with a shopping experience to fit around your life

UK retailer M&S has created “Shop Your Way” to help you to shop and up the stakes in this ultra-competitive market.

Rocket science this is not, but in a world with increasingly, busy, rushed and stressed shoppers, here’s a retailer who’s showing they understand and fit in with your lifestyle…

• You want to shop online - come to us.
• You want to shop by phone - come to us.
• You want to shop in the store - come to us.
• You want it delivered - come to us.
• You want to pre-order and collect it … you can do that too.

… You can see their video here

What can YOU do to make YOUR consumers’ lives easier?

At the Healthy Marketing Team our innovation offer can help you inject new convenience into your products, concepts and brands. Our Healthy Marketing Innovation model enables you to reveal new opportunities. Convenience is just one of the many dimensions where we enable innovation to accelerate your brand growth.

Brands that 'get' personalisation understand that you are different.

Let’s get personal…

One of the major trends we’ve observed has been the rise of PERSONALISATION. In short, Brands which offer greater personalisation win. The best example, already a modern classic, is  iTunes + iPod - who wants to have a record label select their tracks for them on a CD when you can edit your own playlist? And consumers are increasingly demanding ever greater control and personalisation every part of their lives - and their food and retail experiences are no exception.

Well done M&S. Who’s next?

To find out more about how the Healthy Marketing Team can help grow your business, contact sam@healthymarketingteam to arrange a free initial telephone consultation.