The Healthy Marketing Team works with Food & Beverage Companies, Ingredients Manufacturers and Innovators around the world.

Everywhere we go, out Clients are looking for faster, more focused research to guide their new concept development without delaying their speed to launch.

RAPID Research

That’s why we’ve introduced RAPID Research - a collection of tailored investigative approaches to enable you to refine your new product development without delays and at a cost that fits your budget.

We’ll tailor an approach to your project

Every project is different and has specific needs. We’ll work with you to find the right approach:

RAPID Vox Pops - instant consumer reactions captured for you

RAPID Vox Pops: Get an instant reaction from your target Consumer. We capture their response to your ideas, topics and concepts on video. There’s no quicker way to gauge an initial response. It’s not scientific but we have often discovered new concerns and sharpened concepts with these instant reactions which capture the richness of Consumer views.

RAPID Stakeholder Interviews: We speak to your Senior Management Stakeholders to ensure they’re on-side with your project and gather their knowledge and expertise to ensure it’s included in your delivery.

RAPID Panels: Wherever you are launching, we can assemble groups so you can get numbers to quantify your decision making on new concepts.

RAPID Groups: Not attempting to substitute full Discussion Groups, these are quick sessions which enable a fast assessment of an idea before refining concepts ahead of full Qualitative Groups. Sometimes they enable you to explore views in additional markets, sometimes it’s an advanced session in the key market you are investigating.

RAPID Co-Creation Workshops: Once we’ve started towards a new concept, sometimes the best people to refine the ideas are the Consumers themselves. We can recruit the right people and pre-test and shape your concepts before you incur production costs.

RAPID Research - wherever you need it

RAPID Taste Tests: Possibly the ultimate test of all. Why progress if your Consumer doesn’t love the taste? We can help you investigate their response and move forward to an improved prototype.

Every project is tailored to your needs. Wherever you need the investigation, and at a speed and price to fit into your project.

Whichever approaches we use, you can be confident of “Better targeted products, faster to market.”

For more information contact Sam Waterfall at the Healthy Marketing Team.

sam@healthymarketingteam.com

+44 20 7814 1937

RAPID Research - precision investigations at a speed and price to fit your project