The Power of Building Trends into Your Brands…
Senior Healthy Marketing Consultant, Sam Waterfall reports from Vietnam and shares 3 lessons we can all learn from this burgeoning economy.
In May 2010 The Healthy Marketing Team were in Ho Chi Minh City, Vietnam. Despite having read the reports and digested the ‘consultant diet’ of zip file after [...]

Over the years we’ve observed 3 key drivers shape the development of food and health markets.

First came Convenience; be it through packaging, preparation or combination - this driver seeks to make life easier for the consumer. A classic example is the (anything but humble) Can which keeps products safe, fresh and portable. More recently, of [...]

The new healthy imperative - How two thoughts from Gandhi can guide today’s food and beverage marketers.
I don’t know for sure, but I suspect that Mohandas K Gandhi was not a heavy user of soft drinks. Of course I’m guessing, but my money would be on him having been more of a ‘tea man’. While [...]

On a recent visit to Indonesia I was delighted to see another European global export in a strong international launch.  Benecol the cholesterol lowering brand from Finnish-based Raisio is produced by Kalbe Nutritionals as Nutrive Benecol in Indonesia - and I happened to arrive in the Jakarta Carrefour hypermarket just as the new product was [...]

It’s been said that genius is the art of making the complex wonderfully simple.
So maybe this is a genius approach to on-pack communication from those bright sparks over at Fruit Towers?
1 glass of this Innocent Smoothie is the equivalent of 2 of your recommended 5-a-day fruits and vegetables. So why not write it on the [...]

Click here for details of the Beijing Four Factors of Success Marketing Master Class
Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey
I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 [...]

In the Food & Beverage business we see a lot of trends.  Right now, however, you’d be hard pushed to find a trend more prevalent and all pervasive than consumers’ desire to avoid the ‘nasties’, the added and the chemical.
Consumers are crying out for authentic,  natural and products free from preservatives.
According the latest HealthFocus Global [...]

On 7 November 2009 The Daily Telegraph reported that ‘Lincolnshire’ sausages sold by one of Britain’s most famous food brands are actually made with frozen pork from Germany.
Now it’s not that the meat is from so called ‘intensive farming’ or that it’s from Germany (or Poland which was also mentioned), rather that the front of [...]

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.
The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory [...]

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey.
In Jan/Feb the HealthFocus Survey will be conducted across 18 Countries including ‘incredible India’.  Here’s my quick video blog from the breath-taking Taj Mahal in Agra.
The survey is the longest running of its kind anywhere and unique in its ability to present trended data [...]