It’s been said that genius is the art of making the complex wonderfully simple.
So maybe this is a genius approach to on-pack communication from those bright sparks over at Fruit Towers?
1 glass of this Innocent Smoothie is the equivalent of 2 of your recommended 5-a-day fruits and vegetables. So why not write it on the [...]

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey
I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 December 2009 for China).
I’ve been working closely with HealthFocus International for over 2 [...]

In the Food & Beverage business we see a lot of trends.  Right now, however, you’d be hard pushed to find a trend more prevalent and all pervasive than consumers’ desire to avoid the ‘nasties’, the added and the chemical.
Consumers are crying out for authentic,  natural and products free from preservatives.
According the latest HealthFocus Global [...]

On 7 November 2009 The Daily Telegraph reported that ‘Lincolnshire’ sausages sold by one of Britain’s most famous food brands are actually made with frozen pork from Germany.
Now it’s not that the meat is from so called ‘intensive farming’ or that it’s from Germany (or Poland which was also mentioned), rather that the front of [...]

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.
The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory [...]

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey.
In Jan/Feb the HealthFocus Survey will be conducted across 18 Countries including ‘incredible India’.  Here’s my quick video blog from the breath-taking Taj Mahal in Agra.
The survey is the longest running of its kind anywhere and unique in its ability to present trended data [...]

Here’s our first look at PRO.X Cholesterol Reducing Drink.
This is a new entry level player in the UK cholesterol lowering market. PRO.X is made by NOM Dairy UK Ltd. and is produced in Austria.
Most interesting is the ‘Mass Market’ pricing approach clearly visible in J.Sainsbury’s one of the leading UK supermarkets. Benecol, the original little [...]

Always the pioneers, Cholesterol lowering experts Benecol have moved to smoothies in the UK in an attempt to lure a younger consumer into the traditionally older category of cholesterol reduction.
Writing in New Nutrition Business in August 2009, Richard Clarke reports, that the move from the Stanol smoothie aims to defy the recession. For many, at [...]

According to a UK study, drinking beetroot juice can boost stamina by up to 16%. This is both interesting and encouraging. In the most recent global study of shopper trends by HealthFocus International we were interested to see the increased demand for products offering sustained energy to ‘help get me through my busy day’.
Some may [...]

Neal Cavalier-Smith today gave the following interview to Tetra Pak .for life magazine:
Questions ranged from our views on consumer health trends in emerging and developed markets, views on additives, to what we expect will be the successful added-value products of the future:
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