Here’s our first look at PRO.X Cholesterol Reducing Drink.
This is a new entry level player in the UK cholesterol lowering market. PRO.X is made by NOM Dairy UK Ltd. and is produced in Austria.
Most interesting is the ‘Mass Market’ pricing approach clearly visible in J.Sainsbury’s one of the leading UK supermarkets. Benecol, the original little [...]

Always the pioneers, Cholesterol lowering experts Benecol have moved to smoothies in the UK in an attempt to lure a younger consumer into the traditionally older category of cholesterol reduction.
Writing in New Nutrition Business in August 2009, Richard Clarke reports, that the move from the Stanol smoothie aims to defy the recession. For many, at [...]

According to a UK study, drinking beetroot juice can boost stamina by up to 16%. This is both interesting and encouraging. In the most recent global study of shopper trends by HealthFocus International we were interested to see the increased demand for products offering sustained energy to ‘help get me through my busy day’.
Some may [...]

Neal Cavalier-Smith today gave the following interview to Tetra Pak .for life magazine:
Questions ranged from our views on consumer health trends in emerging and developed markets, views on additives, to what we expect will be the successful added-value products of the future:
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With stress and tiredness being one of the strongest growing global consumer health [HealthFocus Global consumer trend survey] it is not surprising to witness the explosion of entrants into the energy drinks category. This is also fuelled by the global growth of  the ‘Managers’ - one of the six HealthFocus consumer segments. These are busy people who, [...]

The Healthy Marketing Team visited India for the first time in a few months; Neal Cavalier-Smith relates one of our global trends “Invest for kids success” to the local market here:
“Doing a store-check in Mumbai, India I couldn’t help notice one of our key global trends amplified: Kids for success - the notion that parents [...]

In December 2008 Brand Strategy Magazine approached Healthy Marketing Team Managing Director and Lead Brand Strategist, Neal Cavalier-Smith to write a thought piece on the emerging Wellness Trend.
In this updated version of the article Neal composed, he elaborates on the key changes impacting brands in 2009 and offers essential advice to brand owners looking to weather [...]