Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.

Here’s our first look at PRO.X Cholesterol Reducing Drink.
This is a new entry level player in the UK cholesterol lowering market. PRO.X is made by NOM Dairy UK Ltd. and is produced in Austria.
Most interesting is the ‘Mass Market’ pricing approach clearly visible in J.Sainsbury’s one of the leading UK supermarkets. Benecol, the original little [...]

Always the pioneers, Cholesterol lowering experts Benecol have moved to smoothies in the UK in an attempt to lure a younger consumer into the traditionally older category of cholesterol reduction.
Writing in New Nutrition Business in August 2009, Richard Clarke reports, that the move from the Stanol smoothie aims to defy the recession. For many, at [...]

Neal Cavalier-Smith today gave the following interview to Tetra Pak .for life magazine:
Questions ranged from our views on consumer health trends in emerging and developed markets, views on additives, to what we expect will be the successful added-value products of the future:
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The Healthy Marketing Team visited India for the first time in a few months; Neal Cavalier-Smith relates one of our global trends “Invest for kids success” to the local market here:
“Doing a store-check in Mumbai, India I couldn’t help notice one of our key global trends amplified: Kids for success - the notion that parents [...]

UK Dairy company Rachel’s is to drop the word organic from brandname (but not its products) as sector suffers in downturn
Rachel’s is the UK’s organic brand with a sophisticated “urban” audience (vs: “Yeo Valley” which takes the consumer more to a place in the countryside).
HMT view is that Rachel’s have decided, whithout moving away [...]