The Healthy Marketing Team works with Food & Beverage Companies, Ingredients Manufacturers and Innovators around the world.
Everywhere we go, our Clients are looking for faster, more focused research to guide their new concept development without delaying their speed to launch.

RAPID Research
That’s why we’ve introduced RAPID Research - a collection of tailored investigative approaches to enable [...]

If trust is gone. Forget the brand.  (McDonald’s Gets It. Do you?)

A few weeks ago I blogged about the importance of trust for Food & Beverage brands. Well I’m back for more. And this time I’m even more passionate about my subject.
Back then I was referring to a couple of examples, brought to our [...]

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey
I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 December 2009 for China).
I’ve been working closely with HealthFocus International for over 2 [...]

Mix1 Health Drinks
A great example of a health drink and of effective health communication.  If we use Peter Wennstrom’s FourFactors Model to analyse this we see:
1) It’s NEEDED by a specific group of Consumers: Busy / Active people who believe they don’t have time for a full meal but who value excellent nutrition.
2) Each drink [...]

Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.

On 7 November 2009 The Daily Telegraph reported that ‘Lincolnshire’ sausages sold by one of Britain’s most famous food brands are actually made with frozen pork from Germany.
Now it’s not that the meat is from so called ‘intensive farming’ or that it’s from Germany (or Poland which was also mentioned), rather that the front of [...]

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.
The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory [...]

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey.
In Jan/Feb the HealthFocus Survey will be conducted across 18 Countries including ‘incredible India’.  Here’s my quick video blog from the breath-taking Taj Mahal in Agra.
The survey is the longest running of its kind anywhere and unique in its ability to present trended data [...]

After speaking at the inaugral Soy and Strategic Marketing workshop in 2008, international brand consultant, Sam Waterfall,  will present at this years 2nd international symposium in Barcelona.
Programme: The current market and trends will be reviewed in four different ways with an explanation of how to advance in an uncertain future, how to tackle unsolved problems [...]

Healthy Marketing Team Founder and President, Peter Wennstrom announces the launch of HMT India at the Taj Mahal on 10 October 2009, 6:30 am which is very, very early in the morning:
“Although I´ve worked more than 20 years with health and wellness and although our team has worked activelly with our clients in 25 markets [...]