On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.
The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory [...]

NEW DATES:    Mumbai 6-7/10 • Delhi 9/10
Alongside the launch of his new book Wennström’s FourFactors of Success - a simple tool to innovate healthy brands, healthy marketing expert Peter Wennström is giving small groups of marketers a hands-on masterclass…
The simple idea: It took 20 years of practice to establish the FourFactors® to avoid failure [...]

New for 2010, Nutracon will not only acknowledge and celebrate 2010’s Best New Ingredient; we are excited to announce the addition of the Best Finished Product award containing a functional ingredient. As you know, these industry awards are prestigious and the role of the selection comittee members in the evaluation of submissions [...]

Healthy Marketing Team Senior Consultant and International Speaker, Sam Waterfall is confirmed to present at the 8th Annual World Food Technology & Innovation Forum in Rotterdam in October.
Sam will present the latest in Consumer Trends through the lens of a consumer Health Segmentation. His presentation will share the latest global results from the widely trusted HealthFocus Consumer Survey combined [...]

London • Amsterdam • Copenhagen • Geneva • Singapore • Moscow
Healthy Marketing Guru Peter Wennstrom shares the FourFactors™ for success in healthier products.
Using real world success cases and analysing recent market failures the FourFactors™ approach teaches you how to decode the snap judgement your consumer makes at point-of-purchase, and how to position your product for [...]

After speaking at the Inaugural Soy & Strategic Marketing Workshop in Ghent, Belgium in 2008, Sam will present at this year’s event in Barcelona in November.
This year’s content is completely new with the latest information from HealthFocus and the Healthy Marketing Team’s latest thinking on successful Soy marketing. In particular, Sam will show how segmentation [...]