Over the years we’ve observed 3 key drivers shape the development of food and health markets.

First came Convenience; be it through packaging, preparation or combination - this driver seeks to make life easier for the consumer. A classic example is the (anything but humble) Can which keeps products safe, fresh and portable. More recently, of [...]

Peter Wennström reports from the FourFactor Masterclass held in Beijing 21st of April:
Similar to other emerging markets brand trust is the key to success in China. This was clearly confirmed in a trend spotting exercise that I did as a part of the Master class with marketers and r&d people from leading Chinese food & beverage [...]

On a recent visit to Indonesia I was delighted to see another European global export in a strong international launch.  Benecol the cholesterol lowering brand from Finnish-based Raisio is produced by Kalbe Nutritionals as Nutrive Benecol in Indonesia - and I happened to arrive in the Jakarta Carrefour hypermarket just as the new product was [...]

中文邀请 View this invitation in Chinese here.

London • Amsterdam • Copenhagen • Geneva • Moscow • Mumbai • Delhi • Singapore • Beijing
Grand Millennium Hotel, Beijing, China on Wednesday 21 April, 2010.
Healthy Marketing thought leader Peter Wennström shares the FourFactors™ for success in healthier products.
Are you leading a Chinese Food & Beverage business? Are you [...]

Sam Waterfall, International conference speaker and Brand Consultant for the Healthy Marketing Team, could help you regain that edge.
Where? Sam will be joining a team of experts at the 2nd International Fresenius Conference on Health and Nutrition Claims, 28 April 2010 in Mainz, Germany. Highlights of the conference will include regulatory aspects, Science & authorisation and [...]

The Healthy Marketing Team works with Food & Beverage Companies, Ingredients Manufacturers and Innovators around the world.
Everywhere we go, our Clients are looking for faster, more focused research to guide their new concept development without delaying their speed to launch.

RAPID Research
That’s why we’ve introduced RAPID Research - a collection of tailored investigative approaches to enable [...]

If trust is gone. Forget the brand.  (McDonald’s Gets It. Do you?)

A few weeks ago I blogged about the importance of trust for Food & Beverage brands. Well I’m back for more. And this time I’m even more passionate about my subject.
Back then I was referring to a couple of examples, brought to our [...]

Click here for details of the Beijing Four Factors of Success Marketing Master Class
Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey
I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 [...]

Mix1 Health Drinks
A great example of a health drink and of effective health communication.  If we use Peter Wennstrom’s FourFactors Model to analyse this we see:
1) It’s NEEDED by a specific group of Consumers: Busy / Active people who believe they don’t have time for a full meal but who value excellent nutrition.
2) Each drink [...]

Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.