Few things are more important for your functional or health product or brand than selecting the right ingredients. In fact ‘acceptance of the ingredients’ is Peter Wennstrom’s 2nd Critical Success Factor (see more about the Four Factors of Success here).
I’m here in Kuala Lumpur, Malaysia, blogging from the enormous Thye Huat Chan warehouse, where I [...]

On a recent visit to Indonesia I was delighted to see another European global export in a strong international launch.  Benecol the cholesterol lowering brand from Finnish-based Raisio is produced by Kalbe Nutritionals as Nutrive Benecol in Indonesia - and I happened to arrive in the Jakarta Carrefour hypermarket just as the new product was [...]

Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.

On 7 November 2009 The Daily Telegraph reported that ‘Lincolnshire’ sausages sold by one of Britain’s most famous food brands are actually made with frozen pork from Germany.
Now it’s not that the meat is from so called ‘intensive farming’ or that it’s from Germany (or Poland which was also mentioned), rather that the front of [...]

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.
The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory [...]

The Food and Drug Administration (FDA) has signaled a new stance on claims when it sent a  warning letter to General Mills.
The letter suggests Cheerios is making unapproved claims about cholesterol reduction and reducing the risk of heart disease. The FDA was quick to add that the action was “not to impugn Cheerios… a product that [...]

In December 2008 Brand Strategy Magazine approached Healthy Marketing Team Managing Director and Lead Brand Strategist, Neal Cavalier-Smith to write a thought piece on the emerging Wellness Trend.
In this updated version of the article Neal composed, he elaborates on the key changes impacting brands in 2009 and offers essential advice to brand owners looking to weather [...]

After speaking at the Inaugural Soy & Strategic Marketing Workshop in Ghent, Belgium in 2008, Sam will present at this year’s event in Barcelona in November.
This year’s content is completely new with the latest information from HealthFocus and the Healthy Marketing Team’s latest thinking on successful Soy marketing. In particular, Sam will show how segmentation [...]