An observation from Portugal by Peter Wennström: Danone Actimel launched as spoonable means that Danone is following a “Coca Cola” strategy for its new innovations.

There are two vital learnings from Coca Cola that we now see applied by Danone.

The first is that for a new innovation in your category to be successful you need to [...]

On a recent visit to Indonesia I was delighted to see another European global export in a strong international launch.  Benecol the cholesterol lowering brand from Finnish-based Raisio is produced by Kalbe Nutritionals as Nutrive Benecol in Indonesia - and I happened to arrive in the Jakarta Carrefour hypermarket just as the new product was [...]

Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.
The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory [...]

Always the pioneers, Cholesterol lowering experts Benecol have moved to smoothies in the UK in an attempt to lure a younger consumer into the traditionally older category of cholesterol reduction.
Writing in New Nutrition Business in August 2009, Richard Clarke reports, that the move from the Stanol smoothie aims to defy the recession. For many, at [...]

According to a UK study, drinking beetroot juice can boost stamina by up to 16%. This is both interesting and encouraging. In the most recent global study of shopper trends by HealthFocus International we were interested to see the increased demand for products offering sustained energy to ‘help get me through my busy day’.
Some may [...]

With stress and tiredness being one of the strongest growing global consumer health [HealthFocus Global consumer trend survey] it is not surprising to witness the explosion of entrants into the energy drinks category. This is also fuelled by the global growth of  the ‘Managers’ - one of the six HealthFocus consumer segments. These are busy people who, [...]

The Healthy Marketing Team visited India for the first time in a few months; Neal Cavalier-Smith relates one of our global trends “Invest for kids success” to the local market here:
“Doing a store-check in Mumbai, India I couldn’t help notice one of our key global trends amplified: Kids for success - the notion that parents [...]

After speaking at the Inaugural Soy & Strategic Marketing Workshop in Ghent, Belgium in 2008, Sam will present at this year’s event in Barcelona in November.
This year’s content is completely new with the latest information from HealthFocus and the Healthy Marketing Team’s latest thinking on successful Soy marketing. In particular, Sam will show how segmentation [...]