The new healthy imperative - How two thoughts from Gandhi can guide today’s food and beverage marketers.
I don’t know for sure, but I suspect that Mohandas K Gandhi was not a heavy user of soft drinks. Of course I’m guessing, but my money would be on him having been more of a ‘tea man’. While [...]

On 7 November 2009 The Daily Telegraph reported that ‘Lincolnshire’ sausages sold by one of Britain’s most famous food brands are actually made with frozen pork from Germany.
Now it’s not that the meat is from so called ‘intensive farming’ or that it’s from Germany (or Poland which was also mentioned), rather that the front of [...]

On Tuesday 24 November, Healthy Marketing Team Senior Consultant, Sam Waterfall is to present a keynote address to the Health Food Manufacturers’ Association (HFMA) in London.
The HFMA has been the voice of the natural health industry since 1965. In November 2009 the Autumn Workshop will focus on “The Challenge of Innovating in the current Regulatory [...]

In December 2008 Brand Strategy Magazine approached Healthy Marketing Team Managing Director and Lead Brand Strategist, Neal Cavalier-Smith to write a thought piece on the emerging Wellness Trend.
In this updated version of the article Neal composed, he elaborates on the key changes impacting brands in 2009 and offers essential advice to brand owners looking to weather [...]