Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.

On 7 November 2009 The Daily Telegraph reported that ‘Lincolnshire’ sausages sold by one of Britain’s most famous food brands are actually made with frozen pork from Germany.
Now it’s not that the meat is from so called ‘intensive farming’ or that it’s from Germany (or Poland which was also mentioned), rather that the front of [...]

After speaking at the inaugral Soy and Strategic Marketing workshop in 2008, international brand consultant, Sam Waterfall,  will present at this years 2nd international symposium in Barcelona.
Programme: The current market and trends will be reviewed in four different ways with an explanation of how to advance in an uncertain future, how to tackle unsolved problems [...]

Neal Cavalier-Smith today gave the following interview to Tetra Pak .for life magazine:
Questions ranged from our views on consumer health trends in emerging and developed markets, views on additives, to what we expect will be the successful added-value products of the future:
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NEW DATES:    Mumbai 6-7/10 • Delhi 9/10
Alongside the launch of his new book Wennström’s FourFactors of Success - a simple tool to innovate healthy brands, healthy marketing expert Peter Wennström is giving small groups of marketers a hands-on masterclass…
The simple idea: It took 20 years of practice to establish the FourFactors® to avoid failure [...]

Consumer’s mind

When I visited the Vitafoods exhibition in Geneva in early May (Vitafoods is the annual European exhibition of functional ingredients) I heard colleagues in the healthy food and beverage industry witness that the number of new product launches were down as much as 50% in some categories, because of the recession. This made me recall [...]

 Peter’s first book “The Food and Health Marketing Handbook” - which he co-authored with Functional Foods expert and New Nutrition Business Publisher, Julian Mellentin - was launched in 2004. It set the industry standard for best practice in functional food and health marketing.Â
In his second book “Wennström´s FourFactors for Success - a simple ool to innovate healthy [...]

London • Amsterdam • Copenhagen • Geneva • Singapore • Moscow
Healthy Marketing Guru Peter Wennstrom shares the FourFactorsâ„¢ for success in healthier products.
Using real world success cases and analysing recent market failures the FourFactorsâ„¢ approach teaches you how to decode the snap judgement your consumer makes at point-of-purchase, and how to position your product for [...]