An interactive learning tool

Are you OVER THE HILL or perhaps, AHEAD OF YOUR TIME?

The success or failure of a launch will be determined not by the effectiveness of any “active ingredient” nor by the price alone, but by the readiness for a consumer to accept a particular benefit, from a given ingredient and brand. (See FourFactors for detailed explanation).

The combination of our HealthFocus data from 33 markets and our experience in 35 different markets around the world means we have a unique perspective on the different stages that a health market goes through.

Consumers’ readiness depends on the state of awareness of both the health benefit, and the ingredient in the market - we have observed development, country by country - this means, even when visiting a new country we can soon recommend what the market is ready for, and what would be a step-too-far.

In fact, the development stages of healthy markets are so important, we have devised an interactive exercise called the Healthy Marketing Game, which helps our clients reach those conclusions for themselves, with our expert coaching.

To find out more, contact Neal@healthymarketingteam.com