One of the most instantly recognizable and value adding components of the HealthFocus is its world-famous shopper segmentation.

Our Clients get to know the 6 Segments, the Healers, the Disciples, the Investors, the Managers, the Strugglers and the Unmotivateds.

Once the Segmentation is understood Clients rapidly develop a new view and deeper understanding of their category - what’s selling, who’s buying and why.

But the greatest value comes from observing how the Segments change their behaviours from market to market and as time goes by. HealthFocus Survey Sponsors get to ask their own proprietary questions to the segments and can interrogate the results by segment and by demographic.

Click these links to find out how you can learn more about your consumers in the next HealthFocus Surveys in Nordic Europe and South East Asia.