South East Asia 2009 Survey
Join in with our 2009 Survey - discover what your shoppers really think
Discover why the World’s leading Food & Beverage Manufacturers trust us to guide their innovations, launches and brand futures…
… Introducing the HealthFocus(R) International 2009 South East Asia Shopper Survey.
In Fall 2009 HealthFocus will ask questions of shoppers to answer the burning questions of the Food & Beverage Industry in Malaysia, Singapore, South Korea, Thailand and Vietnam.
Find out what’s changing… and where it’s headed
Most importantly, the 2009 data will build on the region’s previous survey results enabling us to see the important direction of trends and changing attitudes and motivations towards health and functional food propositions.
Speaking to decision makers
The HealthFocus Trend Survey is conducted among Primary Grocery Shoppers - those people who make the majority of, or equally share the food buying decisions of the household. We gather the opinions of the people who decide if your product makes it to the basket or if it gets left on the shelf. We do in depth interviews following a set questionnaire. And as a Sponsor, you get the results early - a full 6 months before the ever-popular country reports even go on sale.
Find answers to your biggest questions…
Be part of the longest running (since 1990 in the USA) health and nutrition survey; asking your consumers about:
- Attitudes towards Foods, Nutrition and Personal Health
- Health Interests, Concerns and Problems
- Food, Packaging and Labeling Concerns
- Interest in Organics
- Shopping Patterns and Brand Influences
- Changing Meal Habits
- Product Usage - Increasing or Decreasing
- Functional Foods - for disease and problem prevention, management and cure
- Dieting and weight management
- Exercise habits
- Environment, recycling and ethical production methods
… Apply the results to your products and brands by Demographics and the Globally-trusted HealthFocus(R) Psychographic Attitudinal Segmentation (The Healers, Disciples, Investors, Managers, Strugglers and Unmotivateds).
As a Sponsor, your HealthFocus Survey will enable you to…
- IDENTIFY the current issues in consumer health and nutritional behaviour and attitudes.
- ASSESS the trends in consumer priorities regarding nutrition topics such as prevention, calories, obesity, superfoods, etc.
- UNDERSTAND where shoppers are headed in their behaviour towards their health and diet.
- DETERMINE what nutritional issues will be important over the near horizon.
- BENEFIT FROM detailed data on regional and global differences / commonalities, and track trends worldwide.
How can you get involved? Choose from 5 Flexible Sponsorship Options:
- PREMIUM LEVEL SPONSOR, 5-Country, Full Report
- PREMIUM LEVEL SPONSOR, Multi-Country, Category Specific Reporting (Limited to your choice of categories)
- SINGLE COUNTRY SPONSOR, Full Report
- SINGLE COUNTRY SPONSOR, Category Specific Reporting (Limited to your choice of categories)
- ANNUAL SUBSCRIBER DISCOUNTED CUSTOM SERVICE
Survey Timings
Participation must be confirmed by September 1 2009
- Custom questions by October 1, 2009
- Study will field in November 2009 in all five countries.
- First data tables will be available in January-February 2010.
- Segments and final tabs will be available starting in April 2010.
- Presentations can be scheduled beginning May 2010.
- Final Reports available for non-Sponsor purchase June 2010.
If you still have questions you may find the answer in our HealthFocus FAQs.
To discuss your participation and your Sponsorship Options contact:
Sam Waterfall
Contact Sam Waterfall to discuss your secure your place in the Survey
Senior Consultant
Healthy Marketing Team
UK
+44 (0) 7799 643 152