Peter Wennström’s Four Factors of Success, A simple tool to innovate healthy brands has been written to give you a practical ‘back of an envelope’ checklist that takes the guesswork out of food and health marketing.

The Four Factors are based on 20 years of learnings from successes and failures in healthy marketing. Their purpose is to enable you to quickly learn basic principles you can apply straight away.

The Four Factors have been applied and refined in hundreds of food projects from medical and functional foods to natural and superfoods as well as in dietary supplements, OTC and prescribed pharmaceuticals.

The tools have been tried and successfully tested by marketers and business leaders in Europe, Africa, Asia, Australia, North and South America.

Now they can be in your hands as a physical book, a digital .pdf or both!

>> See roadshow, programme and introduction video from Peter Wennstrom