Shop
A selection of our publications you can buy online:
(any problems with online ordering, please email aurore@healthymarketingteam.com)
Wennstrom's FOUR FACTORS of success Book
Peter Wennström’s Four Factors of Success, A simple tool to innovate healthy brands has been written to give you a practical ‘back of an envelope’ checklist that takes the guesswork out of food and health marketing.
The Four Factors are based on 20 years of learnings from successes and failures in healthy marketing. Their purpose is to enable you to quickly learn basic principles you can apply straight away.
The Four Factors have been applied and refined in hundreds of food projects from medical and functional foods to natural and superfoods as well as in dietary supplements, OTC and prescribed pharmaceuticals.
The tools have been tried and successfully tested by marketers and business leaders in Europe, Africa, Asia, Australia, North and South America.
Now they can be in your hands as a physical book, a digital .pdf or both!
 |
 |
The Food and Health Marketing Handbook
The Food & Health Marketing Handbook
Many of the tools and models used by the HMT can be found in the Food and Health Marketing Handbook, an indespensible guide for those who want to improve their Healthy Marketing Skills and develop healthy products.
In a competitive world how do you take your technology to market so that it’s your product that wins at the point of purchase? This Handbook tells you how to get the best out of the science and the health benefits of your ingredients or products. It uses a wealth of detailed case studies, market data and consumer research to help you create success.
The Handbook presents several proven practical tools:
Used together they enable you to:
The physical handbook is currently awaiting reprinting but still available as a .pdf for just €200.00 - please click Add to Cart then checkout using the paypal link which will appear top-right: