The people of Trinidad and Tobago eat MEAT and FISH so much so you can pass three local “meat festivals” in one weekend! The smell of barbecue and the sound of reggae pervades – the surprise was to find supermarkets carry a wide selection of powdered and UHT milk alternatives which would not disgrace a [...]

An observation from Portugal by Peter Wennström: Danone Actimel launched as spoonable means that Danone is following a “Coca Cola” strategy for its new innovations.

There are two vital learnings from Coca Cola that we now see applied by Danone.

The first is that for a new innovation in your category to be successful you need to [...]

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London • Amsterdam • Copenhagen • Geneva • Moscow • Mumbai • Delhi • Singapore • Beijing
Grand Millennium Hotel, Beijing, China on Wednesday 21 April, 2010.
Healthy Marketing thought leader Peter Wennström shares the FourFactors™ for success in healthier products.
Are you leading a Chinese Food & Beverage business? Are you [...]

Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.