Few things are more important for your functional or health product or brand than selecting the right ingredients. In fact ‘acceptance of the ingredients’ is Peter Wennstrom’s 2nd Critical Success Factor (see more about the Four Factors of Success here).
I’m here in Kuala Lumpur, Malaysia, blogging from the enormous Thye Huat Chan warehouse, where I [...]

The new healthy imperative - How two thoughts from Gandhi can guide today’s food and beverage marketers.
I don’t know for sure, but I suspect that Mohandas K Gandhi was not a heavy user of soft drinks. Of course I’m guessing, but my money would be on him having been more of a ‘tea man’. While [...]

Click here for details of the Beijing Four Factors of Success Marketing Master Class
Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey
I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 [...]

Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey.
In Jan/Feb the HealthFocus Survey will be conducted across 18 Countries including ‘incredible India’.  Here’s my quick video blog from the breath-taking Taj Mahal in Agra.
The survey is the longest running of its kind anywhere and unique in its ability to present trended data [...]