Few things are more important for your functional or health product or brand than selecting the right ingredients. In fact ‘acceptance of the ingredients’ is Peter Wennstrom’s 2nd Critical Success Factor (see more about the Four Factors of Success here).
I’m here in Kuala Lumpur, Malaysia, blogging from the enormous Thye Huat Chan warehouse, where I [...]

Click here for details of the Beijing Four Factors of Success Marketing Master Class
Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey
I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 [...]