UK retailer M&S has created “Shop Your Way” to help you to shop and up the stakes in this ultra-competitive market.
Rocket science this is not, but in a world with increasingly, busy, rushed and stressed shoppers, here’s a retailer who’s showing they understand and fit in with your lifestyle…

You want to shop online - come [...]

This perhaps you think this seems an easy question to answer? Senior Healthy Marketing Consultant,  Sam Waterfall contends the answer is anything but obvious.
Case in point:  Sports Nutrition
Who buys Sports Nutrition products? Sports people, right?
Not so fast, my friend.
Of course that’s a “yes and no” answer.  Sports people do consume the product, but it turns [...]

The people of Trinidad and Tobago eat MEAT and FISH so much so you can pass three local “meat festivals” in one weekend! The smell of barbecue and the sound of reggae pervades – the surprise was to find supermarkets carry a wide selection of powdered and UHT milk alternatives which would not disgrace a [...]

Few things are more important for your functional or health product or brand than selecting the right ingredients. In fact ‘acceptance of the ingredients’ is Peter Wennstrom’s 2nd Critical Success Factor (see more about the Four Factors of Success here).
I’m here in Kuala Lumpur, Malaysia, blogging from the enormous Thye Huat Chan warehouse, where I [...]

Over the years we’ve observed 3 key drivers shape the development of food and health markets.

First came Convenience; be it through packaging, preparation or combination - this driver seeks to make life easier for the consumer. A classic example is the (anything but humble) Can which keeps products safe, fresh and portable. More recently, of [...]

Mix1 Health Drinks
A great example of a health drink and of effective health communication.  If we use Peter Wennstrom’s FourFactors Model to analyse this we see:
1) It’s NEEDED by a specific group of Consumers: Busy / Active people who believe they don’t have time for a full meal but who value excellent nutrition.
2) Each drink [...]