Senior Healthy Marketing Consultant, Sam Waterfall discovers the upmarket ‘Disney of Retail’ in downtown Hong Kong:
On one of my recent trips to Asia I had a particularly long layover in Hong Kong. So I did what any Healthy Marketing Consultant would do… Headed straight for the Food Shops!
… And what an incredible experience I was [...]

On a recent visit to Indonesia I was delighted to see another European global export in a strong international launch.  Benecol the cholesterol lowering brand from Finnish-based Raisio is produced by Kalbe Nutritionals as Nutrive Benecol in Indonesia - and I happened to arrive in the Jakarta Carrefour hypermarket just as the new product was [...]

Here at the Healthy Marketing Team we’ve been watching the mainstreaming of health for many years.
But when we start to see certain categories entering the accessible, the mainstream and the day-to-day, we know that something new is really happening.
Muscle Milk is the perfect example of this.