UK retailer M&S has created “Shop Your Way” to help you to shop and up the stakes in this ultra-competitive market.
Rocket science this is not, but in a world with increasingly, busy, rushed and stressed shoppers, here’s a retailer who’s showing they understand and fit in with your lifestyle…

You want to shop online - come [...]

This perhaps you think this seems an easy question to answer? Senior Healthy Marketing Consultant,  Sam Waterfall contends the answer is anything but obvious.
Case in point:  Sports Nutrition
Who buys Sports Nutrition products? Sports people, right?
Not so fast, my friend.
Of course that’s a “yes and no” answer.  Sports people do consume the product, but it turns [...]

Senior Healthy Marketing Consultant, Sam Waterfall discovers the upmarket ‘Disney of Retail’ in downtown Hong Kong:
On one of my recent trips to Asia I had a particularly long layover in Hong Kong. So I did what any Healthy Marketing Consultant would do… Headed straight for the Food Shops!
… And what an incredible experience I was [...]

The Power of Building Trends into Your Brands…
Senior Healthy Marketing Consultant, Sam Waterfall reports from Vietnam and shares 3 lessons we can all learn from this burgeoning economy.
In May 2010 The Healthy Marketing Team were in Ho Chi Minh City, Vietnam. Despite having read the reports and digested the ‘consultant diet’ of zip file after [...]

Few things are more important for your functional or health product or brand than selecting the right ingredients. In fact ‘acceptance of the ingredients’ is Peter Wennstrom’s 2nd Critical Success Factor (see more about the Four Factors of Success here).
I’m here in Kuala Lumpur, Malaysia, blogging from the enormous Thye Huat Chan warehouse, where I [...]

The new healthy imperative - How two thoughts from Gandhi can guide today’s food and beverage marketers.
I don’t know for sure, but I suspect that Mohandas K Gandhi was not a heavy user of soft drinks. Of course I’m guessing, but my money would be on him having been more of a ‘tea man’. While [...]

It’s been said that genius is the art of making the complex wonderfully simple.
So maybe this is a genius approach to on-pack communication from those bright sparks over at Fruit Towers?
1 glass of this Innocent Smoothie is the equivalent of 2 of your recommended 5-a-day fruits and vegetables. So why not write it on the [...]

Click here for details of the Beijing Four Factors of Success Marketing Master Class
Final Call for Sponsors for the 2010 HealthFocus Global Shopper Trends Survey
I’ve recorded this video for you on Sunday evening because I don’t want you to miss out! The deadline for Custom Questions in the 2010 survey is 17 December 2009! (9 [...]

Mix1 Health Drinks
A great example of a health drink and of effective health communication.  If we use Peter Wennstrom’s FourFactors Model to analyse this we see:
1) It’s NEEDED by a specific group of Consumers: Busy / Active people who believe they don’t have time for a full meal but who value excellent nutrition.
2) Each drink [...]