The new healthy imperative - How two thoughts from Gandhi can guide today’s food and beverage marketers.
I don’t know for sure, but I suspect that Mohandas K Gandhi was not a heavy user of soft drinks. Of course I’m guessing, but my money would be on him having been more of a ‘tea man’. While [...]

An observation from Portugal by Peter Wennström: Danone Actimel launched as spoonable means that Danone is following a “Coca Cola” strategy for its new innovations.

There are two vital learnings from Coca Cola that we now see applied by Danone.

The first is that for a new innovation in your category to be successful you need to [...]

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Grand Millennium Hotel, Beijing, China on Wednesday 21 April, 2010.
Healthy Marketing thought leader Peter Wennström shares the FourFactors™ for success in healthier products.
Are you leading a Chinese Food & Beverage business? Are you [...]

Mix1 Health Drinks
A great example of a health drink and of effective health communication.  If we use Peter Wennstrom’s FourFactors Model to analyse this we see:
1) It’s NEEDED by a specific group of Consumers: Busy / Active people who believe they don’t have time for a full meal but who value excellent nutrition.
2) Each drink [...]