Join Peter Wennström in Beijing for his Four Factors of Success Masterclass
London • Amsterdam • Copenhagen • Geneva • Moscow • Mumbai • Delhi • Singapore • Beijing
Author of the Food and Health Marketing Handbook
Grand Millennium Hotel, Beijing, China on Wednesday 21 April, 2010.
Healthy Marketing thought leader Peter Wennström shares the FourFactors™ for success in healthier products.
Using real world success cases and analysing recent market failures the FourFactors™ approach teaches you how to decode the snap judgement your consumer makes at point-of-purchase, and how to position your product for success.
Peter Wennstrom, founder of the Healthy Marketing Team, is the world’s leading expert in developing and positioning health & wellness products with 20 years of experience. Now you can learn to apply his best-practice strategic tool in a single day!
- Avoid costly failures and identify critical factors for success
- Create a health-enhancing brand that resonates with consumers
- Identify gaps in your current brand and product development strategy and how to fill those gaps in a practical way
- Pin down the best communication strategy
- Anticipate how competitor brands are likely to perform
Immediate benefits:
- 20 years of experience in functional and healthy foods marketing condensed in a day
- Remove the guesswork in marketing healthier products and brands
- Create differentiation and add value to your brands.
- Increase your NPD success rate instantly, using tools learnt in the workshop back in your marketplace.
- Transform your innovation thinking in 1 day with this new strategic approach
- Develop valuable learnings for your team.
- Inspiring mentoring sessions with experts to embed concept development and brand positioning skills.