The FourFactors® are a way to decode the consumer’s almost-instant
point-of-purchase decision when selecting healthy foods / beverages / supplements.

Wennstrom's FOUR FACTORS of success Book

Over 20 years Peter Wennström has a built a model fast becoming the global industry standard. This FourFactors® model is a simple checklist to analyse why some launches succeed and some fail. It has also been developed into a workshop format for innovating healthy brands.

Links to learn more:

>> Learn to use the FourFactors in an intimate one-day masterclass
>> Read the FourFactors book (digital or physical)
>> Experience our product innovation/renovation or concept-development workshops, which use the FourFactors model