“Excellent day. Very interesting and thought provoking. Will definitely take it back to my company and share with my colleagues”
Carl Olson, Director of NPD Europe, McCormick EMEA

“Very well run, executed Master class. Simple ideas that are often overlooked so very refreshing to have tool/method on how to get through this process. Also very current/relevant trends shown so you can relate easily to your own brands in the current climate”
Claire Newlands, UK Marketing Manager, Comvita

“Really enjoyed it. We will further develop the use of the Four Factors tool internally to create added value for our customers. Very effective training and good fun too!”
Erik Bakkers, Marketing Manager Europe, Lipid Nutrition

“It was valuable, can be applied to NPD development and launches in WBD. More important - more structured thinking and approach to analysing potential launches or existing NPDs”
Natalia Vassina, Marketing Director, Will-Bill-Dann Russia

“The seminar sharpened my visibility on brand positioning, I&R and whole strategy to become a Nutrition, Health & Wellness Company. Very useful things to take with me.”
Julia Belyaeva, Head of Wellness Unit, Nestle Russia

“Thank you very much for the useful training as it will help to work on NPDs. Especially Four Factors and case studies are really inspiring as it helps to look at launch/brand from wider perspective using out of the box thinking. Thank you!”
Dinara Muhamedzhanova, Senior Brand Manager, Lebedyansky