Expert Consultant & Founding Director

Peter Wennström, earned his reputation as an international brand management consultant working for clients in pharma, dietary supplements and functional foods. He is the founder of The Healthy Marketing Team. He is also an associate of HealthFocus International and president of HealthFocus Europe.

Peter is regarded as one of the world’s leading experts in functional foods marketing and is co-author of The Food & Health Marketing Handbook.

Peter’s speciality is to take consumer data and market insights from around the world on food/health issues and provide strategic tools such as the FourFactors™ Brand Analysis System also know as “The Healthy marketing Game!” which allows marketing teams to make strategic decisions and accelerate brand innovation and NPD.

Peter is a popular speaker and chairman and he has delivered workshops and seminars to companies across the globe.