Simon Black is Group Strategy Partner for top-ten global branding agency Design Bridge. Simon is one of HMT’s founder’s and now our specialist on Brand Design, Communication and Semiotics.

With almost twenty years experience of brand building and consumer insight work, Simon has worked on a broad spectrum of international brands, with a focus on brand experience from both corporate and consumer perspectives. Since joining Design Bridge in 2001, Simon has been integral to the strategic planning and design direction process for numerous clients including many global businesses from Asia, to the Gulf, the Americas and Europe.

Simon’s role is to ensure that the strategic direction of any assignment is clear from the outset and, work closely with the creative leaders, so that this direction is maintained throughout.